The Idea—

The retail store for Xfinity was starting to feel a little stale. So I was asked to leverage the existing brand toolkit to create a breakthrough new Evergreen design in stores. The goal being to reinvigorate the brand feel within the retail environment by bringing the thrill and emotion of using Xfinity products & services to the forefront of the design.

My Role—

Art Director

The Concept—

Welcome to WHOA

Remember the last time you felt goosebumps?

That’s what we want our customers to feel when they visit Xfinity Stores. So we’ll dial up the excitement with visuals that act as the ultimate reviews in-store. You see the wonder in that kid’s eyes? That’s what X1 feels like. Know what all the YAAAS feels like? Basically xFi. Don’t get us started on how OMG simplicity can feel. We’ll use design and type to communicate to customers in visceral ways how they’ll feel when they experience Xfinity for themselves.