The XFi Complete Experience
My Role—
Lead Art Director
The Idea—
The ask was simple: Create a small image for xFi Complete to be featured in a list of products on Xfinity’s site. Effortlessly communicate the speed and coverage of our most superior WiFi experience. So I did, I created a look and feel key visual that spoke to everything great about xFi Complete. Xfinity loved it so much, they extended the project. They changed the entire xFi Complete webpage to match our look. Then our team created additional elements such as a digital loop to live in-store. Even GS&P must have liked it because they adapted our concept into their next xFi Complete TV spot.
