Peak Golden Hour

The Idea—

“We have TOO MUCH money!” Said no one ever. Except Gold Peak, they kind of said that. Turns out they had a surplus So we scheduled a photoshoot, popped over to NYC and had some fun. Our goal was simple. Build a toolkit of assets for Gold Peak to use in the upcoming year. This included creating a stunning library of images that show seasonal uses of their product. Our challenge was to find the balance between where the brand is now, and where they’re going. Contemporary, but not too modern (yet).