Ed Napleton Honda in Oak Lawn Brand Videos

Through excessive storyboarding and several rather spirited presentations our team convinced the client to extend our budget and create something that broke the mold for locally targeted television. Car dealerships, and their general managers are notorious for their LOUD sales-y sensibilities. Rather than use a small production house to create (yet another) commercial smashing 10 car offers into 30 seconds, we created the video below. It ran online on NBC's online full episode player.

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Our final commercial was so popular with the general manager and salespersons at the dealership that they requested we do two more videos.
These would be longer, detailing two different service programs. We created the videos below for their website & service bay in the same style with the same sarcastic flare and tone. 

Art Direction & Copywriting by Jackie Dempsey
Animation by Kenny Gross